Client: Schwarzwald Apotheke Hinterzarten

Visual Identity, Corporate Design, Logo Design, Branding

Schwarzwald Apotheke is the Name of a family owned pharmacy. Their local business allows them to have a privileged relationship with the people in the area.

The Visual Identity is based on a simple geometric shapes. The logo is inspired by the most recognized icons and colors for pharmacies — green and red / the ABDA-Logo / Äskulapstab, and the local fir tree that underlines the local geographic. The three-dimensional effect in the logo is a great way to catch the eye of the beholder. It is a popular technique in logo design to create an interesting effect for the human eye to memorize the logo.

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