I help small businesses to unleash their visual communication potential by creating clearly defined focus and differentiating creative marketing strategies. This creates a competitive advantage in the marketplace, a higher profile reputation and an improved ability to attract and win clients they really want. My consulting work is builds on a creative problem-solving process and Design Thinking Methods and is based in both of my Degrees, a Diploma — in “Communication Design” and a Bachelor of Arts in “Media Management — Design Thinking”.

“ please feel free to review my Paper about ” :

Design Thinking als Innovationsmotor - RELEVANZ UND ANWENDUNG IM UNTERNEHMEN

Design-Thinking as a driving force for innovation, its relevance and application within a company.

CASE STUDIES

OVERVIEW / CHALLANGE:

SOLUTION

Client: Schwarzwaldapotheke Bonndorf

My Role: A Solution to build customers loyality and trust of todays and tomorrows clients

Industry: Small Business, Helath Industry

Services: Consulting , Analysis & Concept, Graphic Design, Marketing, Communication Concept, Sales Material.

Facing digitalization and the risk to lose revenue to now and future online Pharmacies, we - a team of owner, staff, other pharmacists and me — researched and analyzed the role of tomorrow's Pharmacies in rural areas. Based on the analysis of the demographics, target group and customers and the pharmacy itself, I prioritized defining their USP. Through this, I was rethinking the pharmacies VISUAL APPROACH, their responsibility on economical, ecological and social Sustainability as well as their future MARKETING strategies. All in order to improve and gain customers loyalty and trust to secure the pharmacies long therm existence and revenue stream, in times of growing online pharmacies and digitalization.

1. VISUAL

An attractive visual approach, customer experience and growing revenue goes hand in hand. So it was vital that the pharmacy launched a modern, trust building, competent Re-Design. First a redesign of their Corporate Identity and second of the Pharmacy itself.

I coordinated and led all facets of redesigning the visual appearance, based on user research using methods such as interviews, focus groups and participial design in order to analyze consumer behavior.

CORPORATE IDENTITY

I developed a recognizable redesign of the corporate identity that translated the essence of Schwarzwaldapotheken into the visual world.

By putting the local Forest “ Schwarzwald” with its trees and shades of green color into focus, you can almost feel the “Schwarzwald” — the comfortable home of the costumers — which is exactly the kind of sensory and trust building experience I was looking to create.

SHOP MODIFICATION

The object of the modification was to keep the pharmacy modern, sustainable and welcoming. In order to identify what to modify within the pharmacy as well as what it needed to accomplish the Change, I started out by assembling different costumer groups. After shifting through all of their feature requests, we were able to identify their key needs within the shopping process in a pharmacy.

Although we knew, the pharmacy could grow into something much larger we focused on creating an MVP that met the users core needs. Our focus points were:

• IMPROVE customer EXPERIENCE

• Strengthen the feeling of comfort

• Extend duration of stay

• Create a unique shopping experience

• Strengthening and building authenticity and trust

• Shorten walking ways for employee

• Bring pharmacies technology up to date, digitaliZe old analog processes

• Strengthen sales in Over-the-counter goods

• Acting sustainably /ecologically, economically and socially

• use Local and sustainable materials and craftsmen