Clients: Pure Surfcamps, Filter Music Group

Branding, Visual Identity, Corporate Design, Social Media Marketing, Visual Storytelling, UX Design

The Pines & Beach Festival is a week-long series of concerts and lifestyle events in one of the Pure Surf Surfcamps in France in cooperation with Filter Music Group.

The main goal was to create an event identity that would work in all types of online platforms and social media. Part of the identity was to develop a corporate social media posting scheme for Instagram. For this task I created a corporate Instagram pattern grid inspired by the squares visible in the pine cone of the already existing Event logo. Within this grid pattern each artist and side event of the Festival gets its visual place. This way the corporate Design stays flexible but yet recognizable.

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