RAPID SURF LEAGUE
Client: WaterWorks! GbR
Logo Design, Branding
Rapid Surfing League is a Project of WaterWorks! That works on bringing shapes and standards to the international river surf scene. By creating a new contest format of river surfing, including new judging standards and international tour stops Rapid Surfing practice a sensitive approach to river surfing and its potential. RS is lead by innovation, they rethink, shape and designs room and shapes to generate new synergies in the river surfing world.
My mission was to create their visual identity as part of their communication tool. The design of this Logo finds it's inspiration within the natural flow of a river as well as in the letters R and S. The logo approach is contrast bold in black and white to work as an icon in all types of media — analog and digital — close and far.
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